Markswebb — leading consultant for digital products
Context
For a long time Markswebb had been focused on the analysis of online banking services. Due to adding new services to the list, they decided to shift it from research to consulting.
There was much more behind Markswebb Rank & Report, it was not only about banking, they began working with ecommerce, digital media platforms, etc. The existing graphic style was lacking flexibility and needed an upgrade.
Task
Markswebb decided to drop “Rank & Report” from the name. Our task was to help with service portfolio, create a new graphic style and show it on all kinds of media.
Analytics
We analyzed existing consulting solutions on the market and looked at how competitors positioned themselves and described their services. It turned out that the market was severely defragged and potential clients could not make sense of agencies’ propositions.
Strategy
Together with Markswebb we carried out 3 strategic sessions to formulate product development strategy of the company: segmented their target audience, limited their needs and saw how they could satisfy those needs with their services.
Result
As a result, they received a list of recommendations on how to build their service portfolio, position each of their services and sell them to their clients. The agency changed their positioning and radically renewed all communications. Their graphic style changed from reserved and monochrome to dynamic and bold.
The new style is comprised of the fresh logo (MW monogram, which looks like a chart), background patterns based on this monogram and active typography. Background patterns are usually either geometric or photographic. Additional colors are quite bright and serve to accentuate the headlines.
Brand launch
In September 2017 Markswebb presented the new brand during their own conference in front of leading market experts and potential clients. It was a real turning point in the history of Markswebb.
Made by Plenum CX.
Project team:
Ilya Lazuchenkov Managing Partner
Egor Myznik Creative Director
Ekaterina Lyapkova Head of Client Relations
Andrey Silin Head of Strategy
Darya Ivanova Designer
